Sebastian González is Sr. VP LATAM at Solvd Group with over 15 years of international experience in the automotive and insurance industries. As a results-oriented leader, he has built and led high-performing teams, driving business growth through data-driven technologies and customer-focused strategies. With a strong background in commercial strategy and go-to-market execution, Sebastian combines analytical precision with a long-term vision for sustainable success. We asked him to give us some insights into this year’s ITC in Las Vegas.

González described his experience at ITC Las Vegas as highly positive:

“It’s an impressive event. I’ve had the chance to speak with people who have been in the industry for many years — it’s been very productive. It allowed us to exchange ideas, showcase ongoing projects, and explore new opportunities across different markets in the region.”

When discussing the company’s offering, González emphasized the balance between technological innovation and human support:

“Our proposal focuses on two main areas. One is technological platforms — developing and creating solutions to control underwriting and claims management — which we complement with operational teams, real professionals who can handle and complete everything that technology cannot… our ‘Solvers’.”

He highlighted that this combination allows them to maintain efficiency and productivity while adapting to exceptions that technology alone cannot handle:

“It’s humanity complemented by technology — that mix is what makes the difference in this market.”

Clients and focus on insurance
González explained that most of their clients are insurance companies:

“Ninety percent of our client base consists of insurers. We’re beginning to expand into other industries such as automotive, fleet management, and car rentals, but our main focus remains on insurance.”

The company supports these insurers throughout the entire claims process, from the initial report to workshop payment:

“All customer contact points — claim reporting, estimation, and even workshop payments — are handled within our platform.”

Regional expansion and future challenges
González also detailed Solvd’s expansion plans in Latin America following the recent acquisition of ControlExpert by the German group:

“We have two major challenges. One is to continue evolving ControlExpert’s technological offering, and the other is to bring to Latin America companies that, while very strong in Europe, South Africa, and the United States, had no presence in the region until now.”

The goal is to bring these solutions to Mexico, Brazil, and across the region, including Argentina, expanding the company’s footprint in key markets and strengthening its technological and operational capabilities.